“Then the LORD said to me, ‘Write my answer plainly on tablets, so that a runner can carry the correct message to others.'”

-Habakkuk 2:2

Life is and always has been uncertain. If we live in an uncertain, fast-moving, turbulent world today, why would it be any different a week, a month or a year from now? If the world is too uncertain to choose today, what is it about the future than will make things more certain? At some point, do we simply declare the world to be certain enough to make strategy choices? How will we know it is the day? What criteria will we use to decide the requisite level of certainty has been reached? Or will we simply put of choosing forever, because certainty is utterly unachievable at any stage?

While we are using uncertainty as an excuse to put off making strategic choices, the competition may be doing something else entirely. They may be strategizing their way to first mover advantages and positions that leave few if any attractive options in the market.

Indecisiveness is one of history’s greatest leadership killers.

In truth every company and church has a strategy. Whether it ‘does strategy’ explicitly or not, the choices that it makes on a daily basis result in the company operating on some part of the playing field and competing there in some fashion. It matters not a whit whether the industry is highly uncertain, every company competing in it has a strategy.

Without making an effort to ‘do strategy,’ though, any organization runs the risk of its numerous daily choices having no coherence to them.By being contradictory across divisions and levels, and of amounting to very little of meaning. It doesn’t have to be so. But it continues to be so because these leaders don’t believe there is a better way.

If you lead, in any fashion, you must learn to give direction, because it’s hard to follow a parked car!

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